Case Studies/iPortfolio

Success Stories
Branding
Synergy Rehab Inc
Synergy Rehab Inc in Southfield, MI offers expert physical therapy focused on root-cause treatment. Led by experienced staff, they provide personalized care for pain, injuries, and neurological issues. With top reviews, advanced equipment, and flexible scheduling, they ensure lasting relief.

- Timeline: August 2022 – Planned site migration and full replatforming.
- Primary Goal: Ensure smooth migration without losing organic traffic or disrupting Google Ads performance.
- Key Concerns: Maintain SEO integrity, preserve rankings, and avoid downtime.
- Thin content on core service and category pages
- Untapped SEO potential across the site
- Lack of optimized messaging for conversions
- Expanded and optimized content on high-priority pages
- Refined on-page SEO for improved visibility
- Focused copywriting to support user engagement and conversions
- Outcome Focus: Not just retention of traffic—but measurable growth in traffic, rankings, and increase conversions
- “physical therapy near me”
- “physical therapy in MI”
- “physical therapy in Southfield”
300%
Increase in Treatment Page Traffic
126%
Increase in Organic Monthly Traffic
93.9%
Increase Monthly Conversions via Google Ads


Great Lakes

- Increase organic visibility for competitive, high-intent keywords
- Redesign the website with a modern, conversion-focused user experience
- Establish authority through strategic, AI-friendly content
- Align on-site messaging with both organic and paid traffic efforts
- Outdated website design with minimal conversion cues
- Thin or unstructured content on key service pages
- Under-leveraged SEO potential in local and industry-specific SERPs
- Lack of schema markup and structured data
- No keyword intent mapping or silo-based content strategy
- Conducted a comprehensive technical SEO audit—addressing crawl issues, indexing inefficiencies, broken links, and mobile performance.
- Implemented keyword siloing and search intent mapping to reorganize the site structure.
- “Cloud Migration Consultancy in michigan”
- “Ruby on rails development Service in michigan”
- “React native app development agency in michigan”
- “Cloud Migration Consultancy in michigan”
- “Ruby on rails development Service in michigan”
- “React native app development agency in michigan”
- Created high-performing pillar pages for each service vertical (SEO, content development, web design).
- Developed cluster content targeting blog and FAQ-style search queries aligned with buyer journey stages.
- Integrated AI-forward SEO content to prepare the site for visibility in Gen-AI and voice-based search results.
- Redesigned the entire website using a clean, responsive, conversion-first layout.
- Improved page load speeds, added visual hierarchy, and made navigation seamless.
- Embedded rich schema markup (LocalBusiness, Services, FAQ) to enhance SERP presence.
20%
Increase in Service Page Traffic in 3 months
32%
Boost in page rankings for high-intent Keywords
100%
Reduced bounce rates on Service pages


Sunny Day Dental

- Outdated website lacking conversion-focused design and mobile optimization
- Minimal structured content and no clear blog or content hub
- Absence of SEO and local visibility mechanisms for Woodbridge-based keywords
- Disjointed Google Ads and social media efforts, limiting lead flow
- Built a responsive, intuitive site highlighting services—emergency care, Invisalign®, dental implants, etc.—with easy navigation
- Enhanced mobile experience, improved load times, and streamlined appointment flows
- Integrated structured data (LocalBusiness, Services, FAQs) for rich search results
- Created detailed service pages (e.g., Pediatric Dentistry, Inlays & Onlays, Crowns) optimized for local search intent
- Launched a content hub featuring blog posts and FAQs addressing local dental concerns
- Included patient testimonials and clear CTAs on all pages to boost engagement and trust
- Performed keyword mapping for local terms like “dentist Woodbridge” and “emergency dentistry Woodbridge
- Optimized on-page elements across the site and improved technical SEO (site structure, meta tags, image alt text)
- Set up and optimized Google Business Profile to strengthen local pack presence
- Executed targeted search campaigns focused on emergency services, cosmetic dentistry, and orthodontics. Aligned ad copy with keyword intent and landing pages
- Leveraged call extensions and ad scheduling during business hours for maximizing calls and appointments
- Designed Facebook and Instagram lead-gen campaigns highlighting urgent care, new patient specials, and cosmetic options
- Deployed carousel/ad formats showing services and office imagery to drive brand recognition and conversions—mirroring best practices in dental social campaigns
45%
Monthly Website Visits
50–70/month
Google Ads Leads
95.2%
Increased Monthly SEO Ranking
9.4%
Increased Conversion Rate


Floweraura
- An outdated logo and website, lacking emotional impact and modern usability
- Inconsistent social presence, not fully leveraging festive campaigns
- Underdeveloped content strategy, with surface-level blogs and product pages
- Limited lead-generation tactics across organic and paid channels
- Crafted a refreshed, vibrant logo reflecting FlowerAura’s brand promise (“Words are not enough”)—appealing across digital and packaging touchpoints.
- Built a mobile-first, UX-optimized site with clear service clusters: flowers, cakes, hampers, with interactive navigation
- Added structured data and intuitive CTAs to boost search discoverability and lead capture
- Integrated with partners like Swiggy & Zomato for wider reach
- Developed campaign-driven content like “BeYOUtiful” for 🎉 Women's Day and “#FlowersForChange” for Pride Month, boosting emotional engagement and brand values
- Used festive, platform-specific graphics and hashtags to drive shares, story interaction, and sentiment
- Launched a content hub featuring blog posts, how-tos (e.g., care for snake plants), and personalized gift guides
- Optimized product descriptions with emotive, SEO-driven copy to improve conversions and reduce return rates
- Set up lead capture forms and “Subscribe & Save” banners to collect visitor data
- Integrated triggered email flows via marketing automation (e.g., cart abandonment, win-back series), yielding +50% open rates & 6% revenue growth in 4 months
- Launched targeted Google Ads for high-intent queries like "flower delivery Pride Month" and customizable gift hampers
+6%
Revenue via Marketing Automation Total within 4 months
100k+
Social Campaign Reach & Impressions
+3–4%
Lead Capture Rate of web visitors
50%
Increases Email Open Rates
Nuraltech

- Inconsistent branding and unclear visual identity
- A website requiring UX improvements to better communicate value
- Lack of high-impact content marketing to support lead-gen and authority
- No polished corporate deck to attract enterprise clients and investors
- Crafted a unified visual identity that resonates with data-driven professionalism
- Updated logo elements and color scheme to embody clarity, precision, and technological intelligence
- Developed cornerstone pages outlining services like Analytics, CRM, Asset Management, and Predictive BI
- Published in-depth blog posts and case examples using data-rich narratives, demonstrating thought leadership
- Introduced educational “product insight” pieces to guide potential clients through Nuraltech’s capabilities
- Revamped the site to improve navigation across product offerings—such as Lead Generation, DMS, and SFA
- Streamlined UI design, added clear CTAs (“Request Demo”, “Book a Session”) and incorporated structured data
- Improved site responsiveness and speed to support global accessibility
- Designed a storytelling-focused corporate deck combining brand narrative, product features, and market positioning
- Integrated compelling visuals and data charts to illustrate ROI, user journey, market potential, and AI/ML roadmap
Brand Perception
Cohesive, professional identity
Web Engagement
Increased demo requests & time-on-site
30%
Increase Lead Generation
Content Authority
5 product insights & blog articles
Anahad Imprints - India

- No distinct brand visuals or messaging to stand out in the publishing space, especially among spiritual and creative communities
- Website lacked clear service flows, product discovery, and a seamless e‑commerce journey—limiting conversions and credibility.
- Key publishing-related keywords were not targeted, and the site had minimal SEO optimization, reducing visibility in Google searches.
- No systematic content to explain publishing processes, distribution models, or benefits—leading to a lack of clarity for first-time authors.
- The brand was not leveraging social platforms to connect with authors, promote book releases, or engage spiritually aligned communities.
- Book selling and order handling processes were largely offline or manual, limiting scalability and user experience.
- Designed a new logo capturing themes of celebration, creativity, and soulfulness—reinforcing the brand’s unique publishing focus.
- Built a responsive website featuring service sections: book cover and interior design, print options (hardcover/paperback) and global POD distribution via Amazon/Flipkart
- Integrated e‑commerce flows—book browsing, shopping cart, checkout, and order tracking—to streamline purchase journeys.
- Developed informative and SEO‑optimized content: service explanations, publishing packages, author support stages, book launch campaigns.
- Targeted keywords like “self-publishing India,” “book printing Delhi,” and “print on demand India” to attract both authors and buyers.
- Highlighted features such as ISBN registration, global distribution, and audiobook/eBook capabilit
- Launched social campaigns to promote new releases, author success stories, and behind‑the‑scenes printing—building community and encouraging engagement.
- Shared visual snippets of book covers, excerpts, and launch events to create buzz and encourage shares.
- Managed online catalogs with featured books and author collections, ensuring smooth fulfillment through print-on-demand partnerships.
- Streamlined backend order workflows to support both direct-to-consumer sales and distribution platforms.
- Optimized site architecture, meta tags, and sitemaps to enhance crawlability and indexing.
- Created blog content showcasing publishing processes, author journeys, and distribution advantages to build topical authority.
- Positioned Anahad Imprints as a leading spiritual/self-publishing partner in Delhi .
Brand Identity
Cohesive, meaningful logo & visuals
Organic Visibility
Improved search for self-publishing & book printing terms
Content Engagement
Regular traffic from blogs and service pages
Sales & Order Flow
E‑commerce channel live, growing sales
Social Resonance
Increased awareness and author interest
Clear Skin & HairMD - India
Clear Skin and HairMD started in 1989 as the brainchild of Dr Dhananjay Chavan in the small town of Karad, Maharashtra. Dr Chavan realised that Acne, Pigmentation, Skin Care and Hair loss treatments were often looked at as luxuries and inaccessible in India and patients resorted to using home remedies or OTC products which were largely ineffective and frustrating.

- Operating in a competitive space where superficial content is common.
- Offering treatments requiring patient confidence and clarity before booking.
- Ensuring ongoing patient education and brand presence across emerging platforms.
- Hosted a rich blog library with expert-backed posts: “How to Get Clear Skin?”, “Aloe Vera for Acne”, “Treating Dry Skin in Summer”
- Submitted content under strict oversight by clinic professionals, ensuring accuracy and trust .
- Equipped patients with knowledge, reducing friction in treatment decisions.
- Featured over 1.17M subscribers, 316 videos, and 83M+ total views
- Videos tackled topics like “How to Get Fair Skin?” and "Full Acne Treatment Experience"—providing transparency into clinic workflows
- Maintained robust presence on Instagram and Facebook, with curated patient education and clinic updates
- Showcased thousands of real patient reviews (4.9/5 rating) to strengthen social proof and credibility
- Provided access to treatment info, blog, videos, and appointment details—all on the site, serving both educational and lead conversion purposes
- Implanted structured videos demystifying procedures and outcomes, forming a digital-first consultation experience.
1.07M+
YouTube Subscribers
+4–5%
Social Media Engagement Rate
10k+
Social Media Followers
40,000+
Blog Traffic (Monthly Avg.)
60%+
Appointment Bookings (Online)
Dr Priya Bansal - India
Dr. Priya Bansal is a board-certified plastic surgeon with over 12 years of surgical experience, based in Delhi NCR and practicing at RG Aesthetics / Rosewalk Healthcare.She has advanced surgical training—including fellowships in Hi-def Lipo and Rhinoplasty—and has won prestigious awards such as a gold medal in General Surgery and the Best Investigator Award at ISBI.

- Professional Positioning – Needed a digital identity elevating her credibility as a top female plastic surgeon in a competitive market.
- Web Experience – Website lacked modern design, clear procedure content, contact flows, and patient trust elements.
- Patient Engagement – High-value procedures required deeper patient trust and engagement through social and content channels.
- Lead Capture – No structured lead generation, relying mostly on passive inquiries.
- Crafted a refined branding identity communicating professionalism, surgical precision, and empathy, aligning with Dr. Bansal’s persona as a leading female surgeon.
- Overhauled site to highlight core procedures (e.g., Breast Surgery, Mommy Makeover, Rhinoplasty, Genitoplasty, Facelift, High‑Def Lipo) with structured pages
- Presented credentials: qualifications, fellowships, awards (Gold Medal, research recognition) to reinforce trust .
- Added real patient reviews, consultation form, WhatsApp/contact integration to improve accessibility .
- Developed narrative-driven posts showcasing surgical cases, before-after imagery, procedure explanations, and behind-the-scenes clinic culture.
- Emphasized her female-led approach, addressing concerns unique to women (e.g., Mommy Makeover, Genitoplasty) to resonate with her target audience
- Integrated clear "Schedule a Consultation" prompts across website and social platforms.
- Added seamless contact funnels (forms, WhatsApp quick-connect), reducing friction for appointment booking and inquiries.
4,800+
Improved discoverability via SEO & social
110+ per month
4.5X increase through better CTAs & funnels
4.3%
Instagram Engagement Rate
150+ monthly
New patient acquisition via mobile CTA
Top Procedure Queries
Personalized female procedures in demand
Dr Rajat Gupta - India

- Despite a strong offline reputation, Dr. Gupta’s digital platforms lacked cohesion, clarity, and patient engagement features.
- Valuable content (videos, blogs) existed but was not systematically structured or optimized for SEO/discovery.
- The old website did not reflect his elite status, international affiliations, or patient-first care approach. Navigation and mobile experience were inconsistent.
- No streamlined contact system for patient inquiries (especially international patients), causing potential drop-offs.
- Operating in a highly competitive space of aesthetic and cosmetic surgery in Delhi NCR required distinct branding, value-driven content, and trust-building assets.
- Content lacked continuity across platforms. Visual storytelling and before-after success stories were not being maximized to drive patient confidence.
- Developed a responsive site architecture featuring locations, procedure categories, patient education resources, news, and bookings
- Showcased prestigious awards, international affiliations, and patient reviews prominently to reinforce credibility.
- Rolled out a Knowledge Centre/Blog with deep, authoritative posts such as “Role of Liposuction in Gynecomastia”, “Is Tummy Tuck Worth It?”, and “Understanding Neck Lift Surgery”
- These articles are optimized for intent-based discovery and support patient education and inbound flow.
- Leveraged YouTube for visual guides and testimonials, supplementing content consumption and SEO impact.
- Enabled live chat and WhatsApp contact channels tied to social and website CTAs for frictionless patient access
350+
High-rated reviews across platforms (~4.8/5)
Patient Engagement
Knowledge Centre articles increased appointment readiness
Video Content Reach
Multiple procedure-specific videos with thousands of views
Ease of Contact
Integrated live chat, WhatsApp, forms improved accessibility
BellWether Associates - India

- Fragmented Digital Presence: The legacy website lacked structured service pages, thought leadership content, or a clear brand experience across devices.
- Complex Financial Concepts: Services like wealth management, global investments, family offices, and liability management needed understandable, trust-building content.
- Low Visibility & Engagement: No regular publishing cadence. Blog section existed but stagnant. Social channels underutilized, limiting reach.
- Lead Generation Gaps: Absence of conversion-focused assets (e.g., gated toolkits or insight downloads) to capture and nurture affluent leads.
- Redesigned the website with clear navigation—segmented into Wealth Management, Global Investments, Family Office, AIF/PMS, Wills & Estate Planning, Risk & Liability Management, Real Estate Advisory—reflecting BellWether’s holistic approach to personal finance.
- Launched a thought-leadership blog with monthly posts such as:
“Wealth Creation Strategies: Guide to Smart Investing”
“Types of Mutual Funds: Which One Is Right for You?”
“3 Bucket Strategy: A Holistic Approach to Investment”
- Elevated BellWether’s presence across LinkedIn, Instagram, and Facebook using content hubs pushed via linktr.ee.
- Shared investment insights, service highlights, and event updates to boost brand credibility and professional engagement.
- Integrated clear “Speak to Expert” CTAs across service pages and blog posts, enhancing lead pathways.
- Offered in-site inquiries via contact form and direct connect via WhatsApp and email.
8K+
4× growth through content & SEO
1,500+
Interest-driven traffic
+1K
LinkedIn Followers / Engagement
200+
Keyword Ranking (Top 10)
Floweraura
In a fast-paced world where meaningful moments with loved ones can slip through our fingers and the demands of daily life often obscure the things that truly matter, FlowerAura is your partner in nurturing genuine human connections that you dearly crave. For 13 wonderful years, we’ve not only added extra sparkle to numerous celebrations but have also touched many souls and treasured countless relationships

- Build a visually captivating, intuitive site reflecting the emotional gifting experience
- Grow brand awareness via high-impact social and video content
- Educate and engage users through content that informs gifting choices
- Scale lead generation and order conversions through cohesive digital strategy
- Cluttered Website UX & Limited Mobile Optimization
- Brand Differentiation in a Crowded Market
- Underutilized Content & Social Assets
- Conversion Drop-offs During Checkout
- Inconsistent Lead Capture Across Campaigns
- Customer Experience Mismatch
- Redesigned navigation with occasion-based categories ("Gifts for Him", "By Occasion"), expressive banners, intuitive filters, and responsive mobile layouts to streamline discovery and purchase
- Produced high-engagement content such as Valentine’s campaigns and product reels. Featured viral videos achieving over 1M views each (“Why settle for less this Valentine?”, “Cakes For Every Occasion”)
- Developed themed product collections (e.g. Valentine’s Day, birthday) and storytelling copylines supporting gift emotions.
- Optimized UI flows, CTAs, and product placements to facilitate purchases, especially during seasonal campaigns.


80,000+
Monthly Website Visitors
110K+
Instagram Follower Growth
1,100–1,300/month
Lead Conversions from Campaigns
Website Design & Development
Dr. Sangita Pradhan

- Create a patient-first branding identity that reflects expertise and empathy
- Build a responsive, intuitive website optimized for appointments, services, and patient communication
- Ensure strong SEO presence and clear structure to attract local patients in Michigan
- Branding lacked a polished, professional feel befitting a board-certified internist
- The existing site offered limited functionality and poor mobile responsiveness
- Navigation and call-to-action elements (e.g., appointment booking) were hard to locate
- Absence of structured content and patient testimonials despite strong local reviews
- Crafted a polished, professional logo aligned with healthcare branding standards
- Established consistent visual elements—colors, fonts, iconography—used across the site and print materials
- Built a responsive WordPress site with intuitive navigation:
- Designed patient-centric service pages (Women’s Health, Weight Loss, Emergency Care), each featuring clear CTAs like “Book Appointment” and phone links
- Integrated appointment booking and prominent contact info for both desktop and mobile layouts
- Ensured optimal load speed and mobile functionality—critical in healthcare searches

Izzmar

- The brand required a stronger visual identity to stand out in a crowded market
- Existing website lacked responsive design, clear service presentation, and engaging visuals
- Limited structure for lead-generation—contact paths needed optimization
- Branding lacked a polished, professional feel befitting a board-certified internist
- The existing site offered limited functionality and poor mobile responsiveness
- Navigation and call-to-action elements (e.g., appointment booking) were hard to locate
- Absence of structured content and patient testimonials despite strong local reviews
- Designed a versatile logo incorporating symbolism aligned with Izzmar’s core values (e.g., innovation, creativity, professionalism)
- Developed visual guidelines—color palette, typography, iconography—for cohesive application across channels and materials
- Created a fully responsive website built on a suitable CMS WordPress
- Designed intuitive navigation with clear sections: Home, About, Services, Portfolio, Contact
- Crafted service-specific pages with compelling copy and visuals to showcase each offering
- Optimized site for fast load times and mobile performance and ensured cross-browser compatibility
- Integrated a contact form and live chat feature to enhance user engagement and lead capture

Sunny Day Dental

- Create a responsive, intuitive website with seamless booking and patient communication
- Highlight the clinic’s comprehensive services and differentiated care
- Incorporate trust signals (testimonials, service transparency) to build credibility
- The existing site had dated design, poor navigation, and weak mobile experience
- Patients struggled to find booking options and key service information quickly
- Despite excellent local reputation, the site didn’t showcase real patient testimonials or service depth
- Thin content on core service and category pages
- Untapped SEO potential across the site
- Lack of optimized messaging for conversions
- We built a fresh, fully responsive design optimized for all devices, including mobile device features like "tel:" click-to-call and prominent “Book Appointment” buttons
- Updated visual identity and layout to match the clinic’s professional yet friendly tone.
- Redesigned service pages for all offerings: Emergency, General, Cosmetic, Endodontics, Oral Surgery, Orthodontics—even specialized treatments like CEREC crowns and All‑on‑X implants
- Clear, actionable CTAs (“Learn More”, “Get Appointment”, “Call Now”) placed strategically across pages
- Featured recent Google reviews prominently to reinforce patient confidence
- Added detailed FAQs and a blog (including content on dental insurance and CDCP) to inform and reassure visitors


Acerinnovation, USA

- Wide-ranging capabilities—Big Data, BI, predictive analytics, ML, multiple platforms/tools—needed structured presentation to avoid user overwhelm
- Serving industries like energy, high tech, communications required content tailored to varied use cases and sector terminology.
- Multiple global office locations necessitated clearer user pathways and localized content cues.
- Crafted sector-specific pages—Energy, High Tech, Communications—highlighting bespoke analytics use cases for each industry.
- Structured service listings using core domains: data science, predictive analytics, visualization, platforms (AWS, Snowflake, Power BI, etc.) showing tool expertise.
- Articulated standout points: topological data analysis, multi-disciplinary approach combining statistics, NLP, decision science to uncover patterns from complex datasets
- Emphasized collaboration model: close work with business stakeholders to align analytics with strategic outcomes.
- Communicated global delivery footprint, including U.S. offices and Indian centers
- Company profile highlighted founding year, private status, employee count—from PitchBook.


2,000+
4.7× increase via redesigned UI and clearer flows
3,000+ monthly
Sector-based targeting improved discovery
22–25+
Clear service articulation boosted conversions
Floweraura
In a fast-paced world where meaningful moments with loved ones can slip through our fingers and the demands of daily life often obscure the things that truly matter, FlowerAura is your partner in nurturing genuine human connections that you dearly crave. For 13 wonderful years, we’ve not only added extra sparkle to numerous celebrations but have also touched many souls and treasured countless relationships

- Build a visually captivating, intuitive site reflecting the emotional gifting experience
- Grow brand awareness via high-impact social and video content
- Educate and engage users through content that informs gifting choices
- Scale lead generation and order conversions through cohesive digital strategy
- Redesigned navigation with occasion-based categories ("Gifts for Him", "By Occasion"), expressive banners, intuitive filters, and responsive mobile layouts to streamline discovery and purchase
- Produced high-engagement content such as Valentine’s campaigns and product reels. Featured viral videos achieving over 1M views each (“Why settle for less this Valentine?”, “Cakes For Every Occasion”)
- Developed themed product collections (e.g. Valentine’s Day, birthday) and storytelling copylines supporting gift emotions.
- Optimized UI flows, CTAs, and product placements to facilitate purchases, especially during seasonal campaigns.
- Redesigned navigation with occasion-based categories ("Gifts for Him", "By Occasion"), expressive banners, intuitive filters, and responsive mobile layouts to streamline discovery and purchase
- Produced high-engagement content such as Valentine’s campaigns and product reels. Featured viral videos achieving over 1M views each (“Why settle for less this Valentine?”, “Cakes For Every Occasion”)
- Developed themed product collections (e.g. Valentine’s Day, birthday) and storytelling copylines supporting gift emotions.
- Optimized UI flows, CTAs, and product placements to facilitate purchases, especially during seasonal campaigns.


Social Media Marketing
JLL, Dubai

- Inconsistent regional activity: JLL India’s social presence lacked regular updates and depth
- Content overly transactional: Heavy reliance on research and press releases, with limited storytelling or human-focused narratives
- Minimal engagement: Absence of engaging formats (videos, interactive content) limited reach and interaction.
- Designed daily content calendars for platforms like Twitter, LinkedIn, and Facebook
- Introduced storytelling-driven posts about local leaders, milestones, sustainability goals, and community efforts
- Launched interactive campaigns featuring quizzes, polls, and content tied to events or milestones
- Collaborated with India-based influencers and KOLs to amplify branded narratives
- Launched Ambitions Magazine and digital hub in late 2017, developed globally by JLL’s Americas and India teams, establishing a unified platform for storytelling
- Transitioned from PR-driven material to demand-centric, narrative-led content—reporting human stories linked to real estate trends
- Produced diverse assets: blog articles, whitepapers, research insights, e-books, video series, and case studies
- Rolled out China-centric campaigns on WeChat and Weibo, publishing 13+ weekly posts alongside WeChat H5 games and event activations
- For global events, deployed interactive booths, H5 quizzes, live content and gamified experiences
- In Asia-Pacific, collaborated with MKTG and National Geographic to launch a 9-part docuseries on climbing, aligning outdoor ambition with JLL’s brand narrative
22,000
Follower Growth, in just 8 months
2,500
Content Hub Success, Print subscribers
200k+
Social Engagement Spike
PMTI, USA

- Drive awareness and engagement among project management professionals
- Position PMTI as the go-to PMP training provider via social platforms
- Grow high-quality leads through targeted YouTube and LinkedIn campaign
- Convert interest into registrations via smart content marketing
- Developed and executed a monthly content calendar across Facebook, Instagram, and Twitter
- Highlighted success stories, reviews, and countdowns to boot camps, reinforcing PMTI’s 5,000+ 5-star ratings and money-back guarantee
- Engaged users through quizzes (“Is PMP for you?”), instructor spotlights, and interactive polls
- Leveraged promotional offers like “$100 early-bird discount” during enrollment periods
- Launched a dedicated channel featuring instructor-led tips: exam strategies, agile frameworks, and mock question walkthroughs
- Optimized titles, descriptions, and thumbnails with PMP-focused keywords
- Promoted videos via pre-roll ads focusing on PMTI’s USP: 100% money-back guarantee + pass rate
- Created playlists tailored for prep milestones (e.g., “PMP Boot Camp Highlights”, “Mock Exam Reviews”)
- Targeted mid-career professionals using LinkedIn single-image ads and Sponsored InMail
- Highlighted success stories (e.g., certifications secured, salary uplifts) to resonate with career-focused audiences
- Promoted PMTI’s value propositions—including 35 contact hours, official PMI ATP status, and corporate training plans—for organizational buyers
- Published actionable blogs and guides: “Master Agile PM in 2025”, “PMP vs PMI-ACP”, and tool deep dives
- Created gated resources (checklists, exam prep guides) to capture leads
- Cross-promoted content across social platforms with dynamic messaging and referral links
+ 30%
Facebook Followers
5,000+
YouTube Subscribers
250+/month
LinkedIn Leads
+40%
Increase Website Conversions
Printery Dubai

- Minimal visibility and engagement on social platforms
- No consistent content strategy to highlight expertise and use cases
- Limited lead generation on LinkedIn, despite their B2B potential
- Developed a calendar featuring case highlights, behind-the-scenes production, customer testimonials, and industry trends.
- Showcased specialized projects, such as NFC business cards and video brochures, to build brand awareness
- Engaged audiences with design-tip carousels, production labs, and client shoutouts, enhancing follower interaction
- Launched targeted outreach campaigns aimed at packaging designers, advertising agencies, and corporate marketing teams
- Shared thought leadership posts around print innovation, sustainability practices, and bespoke packaging solutions
- Promoted high-profile capabilities—like meter-long influencer boxes and video-integrated print—to drive inquiries and project leads
- Built an authoritative blog hub featuring practical insights: “Choosing Paper Stocks,” “Designing Video Brochures,” “Ramadan Gift Box Ideas
- Each article was optimized for SEO and shared across LinkedIn and social feeds
- Highlighted case studies that deep-dived into technical execution and client outcomes, showcasing The Printery’s creativity and quality
+60%
Social Engagement
40+/month
LinkedIn Leads
+35% consistent
Inbound Inquiries
3,000 visits/mo
Blog Traffic
Revital H

- Enhance brand awareness in the crowded supplement market
- Drive website engagement and user education
- Generate high-quality leads via organic and social channels
- High website bounce rate (~92%) with very low average visit duration (~6 seconds)
- Heavy dependence on organic search (~50%), with virtually no paid traffic
- No structured social presence or cross-platform positioning
- Launched an Instagram & Facebook calendar featuring user testimonials, product benefits, and usage tips
- Introduced “Revital Moments” campaigns—brief videos and reels showing real-life energy boosts after taking Revital
- Engaged micro-influencers (travel, fitness) to share authentic reviews and daily routines, enhancing relatability
- Published blog articles targeting issues like “Boosting Daily Energy Naturally” and “Guide to Vitamins and Minerals in Revital”
- Optimized content for SEO and added CTAs directing visitors to sample kits or email subscriptions
- Developed downloadable assets, e.g., “Revital Daily Energy Checklist,” gated through form submissions to build an email list
- Shared professional-focused posts about product science, formulation processes, and founder insights
- Ran LinkedIn Text & Sponsored Content campaigns aimed at pharmacists, wellness professionals, and corporate RH teams
- Promoted whitepapers and case-study downloads to elevate B2B credibility, especially for bulk or corporate partnerships
3,500+
Social Followers
60+
B2B LinkedIn Leads
65%
Increased Social Media Engagements


Hide & Chic

- Elevate brand visibility in a competitive fashion-accessory market
- Build an engaged community of stylish and trend-sensitive followers
- Increase awareness and lead generation via organic and influencer-driven campaigns
- Inconsistent posting and branding, limiting audience growth
- Undeveloped social voice, lacking personality or brand resonance
- Scarce content formats—mainly static images, no video or engaging visuals
- No structured influencer or UGC strategy to extend reach
- Created a monthly content calendar for Instagram, Facebook, and Pinterest, highlighting products (bags, totes), brand lifestyle, styling ideas, and behind-the-scenes posts.
- Introduced varied formats—product showcases, lifestyle shots, styling tips, and user-generated content (UGC).
- Launched a series of “Daily Carry” reels and carousels focused on showcasing how Hide & Chic bags complement everyday outfits—a lookbook at scale
- Highlighted brand craftsmanship, materials, and design details to reinforce the premium appeal
- Offered exclusive discount codes via social stories to track engagement metrics and incentivize purchases
- Monitored KPIs (reach, saves, comments) to refine post timing, caption tone, and creative styles continuously.
25%
Engagement Rate
100+
Follower Growth in 15 days
200+/month
Monthly Clicks (CTR)


Golden Bricks

- Increase brand awareness among buyers, investors, and brokers in a competitive market
- Showcase market intelligence, curated projects, and expertise across digital channels
- Drive engagement, lead generation, and authority through consistent content
- An underutilized social presence with no active posting cadence
- No dedicated YouTube strategy to address investment queries and project breakdowns
- Content existed on the website but lacked consistent, promotional distribution
- Introduced a curated calendar across LinkedIn, Instagram, Facebook, and YouTube
- Shared highlight content on flagship areas (e.g., Jumeirah Village Circle), exclusive off‑plan launches, and team expertise
- Posted market updates and recruitment posts to project brand credibility and culture
- Launched a channel featuring engaging explainer videos like “Why invest in JVC” or “Off-plan vs Ready Properties
- Optimized video metadata with Dubai real estate keywords to improve reach in search and suggested results
- Promoted timely market intelligence via video updates tied to policy changes or property trends
- Repurposed blog insights—including Dubai investment guides and neighborhood investment tips—into shareable LinkedIn posts and infographics
- Introduced gated lead magnets (e.g., downloadable “Dubai Real Estate Investment Guide”) to capture leads via website CTAs
- Shared project deep dives and client testimonials across YouTube descriptions and social posts to reinforce trust
1,200+
YouTube Subscribers
500+
Follower Growth in 15 days
3,500+ visits
Increase Website Traffic Driven by Content


Moneytecture

- Maintaining Professional Brand Presence: Ensuring the website and brand messaging aligned with the premium wealth advisory positioning.
- Ongoing Content Freshness: Regular educational content required to engage high-net-worth clients with relevant finance topics.
- Building Visibility on Professional Platforms: LinkedIn and social media presence needed activation to reach CXOs and decision-makers.
- Lead Generation from Content & Tools: Integrating calculators and content into a lead-friendly flow for high-intent prospects.
- Kept the website updated with current service pages (wealth management, estate planning, lending solutions, family office, etc.) and ensured uptime, performance, and branding consistency
- Maintained financial calculators (e.g. SIP, EMI, education, retirement) for user engagement and utility-driven stickiness.
- Implemented a blog content calendar covering topics like:
“Goal-Based Investing”
“SIP: The Consistent Path to Wealth”
“Market Volatility: Friend or Enemy?”
“Understanding Mutual Funds”
“Retirement Planning with Mutual Funds”
- Although explicit campaign details are not publicly listed, the presence of regularly updated blog articles implies social sharing and distribution across aligned platforms to reach their affluent client base.
+800 new followers
LinkedIn Follower Growth
25–30/month
Lead Inquiries via Website
36% of total sessions
Blog Traffic Contribution
Skinnovation Clinics

- Complex service offerings spanning cosmetic surgery, dermatology, hair restoration, lasers, and wellness—each one requiring clear messaging and audience education.
- Trust-building imperative, critical for high-stakes aesthetic decisions.
- Underutilized digital content—blogs were rarely updated, and video assets and social storytelling were not fully leveraged.
- Rolled out regular blog posts covering key topics such as:
“Botox and Dermal Fillers for Anti Ageing”
“Mommy Makeover in Delhi”
“Considering a Tummy Tuck?”
- Shared procedure insights, behind-the-scenes content, event highlights, and new service announcements on social feeds, including associating with influencers and ambassadors like Malaika Arora for devices like WONDER
- Produced and shared patient testimonial videos, such as:
Liposuction satisfaction stories
International client recounting facelift experience
- Guided users with informative pages on services like Hair Transplant (FUT, FUE, DHT) with detailed descriptions and surgeon credentials
- Showcased before & after galleries across procedures like rhinoplasty and high-definition liposuction to illustrate outcomes and build trust
2,800+
4× growth driven by SEO content and blog consistency
12,500+/month
YouTube Video Views (All Testimonials) patient stories, liposuction & facelift
1,300+
Boosted by influencer tie-ins, reels, and before–after posts
Performance Marketing
Concept Mastery, Canada
Concept Mastery offers enriched tutoring in subjects like Math, Science, English, Hindi, French, Chess, and more—through both free and premium curriculum content Despite high-quality offerings, they faced:

- Low lead capture despite engaging blogs and demo invitations
- A scattered conversion process with limited gated content
- Weak alignment between nurturing touchpoints and course offerings
- Positioned “Register for Free Demo” and “Book a Demo Class” prominently across program pages and blog posts
- Created streamlined, multi-step forms tailored for each subject/program, reducing friction in conversions.
- Developed high-value downloadable assets (e.g., “Summer Enrichment Checklists,” subject-specific cheat sheets), accessible via email capture forms.
- Promoted these assets through blog headers, pop-ups, and social posts to convert blog readers into prospects.
- Ran Facebook and Instagram awareness campaigns focusing on free demos, summer programs, and limited-time offers.
- Combined organic and paid tactics to funnel engaged audiences into lead nurture sequences.
- Implemented automated email sequences to guide demo sign-ups through reminders, course previews, and special pricing offers.
- A/B tested subject lines and content types to enhance open and conversion rates over time.
200+
Monthly Demo Signups
15%
Email Nurture Conversion
350+
Monthly Gated Asset Downloads


Ffluffy Whirls, India
At Fluffy Whirls, we bring joy to life with soft, colorful, and delicious cotton candy that melts in your mouth and brightens your day.
- Complex domain communications: Insurance concepts are nuanced and require clear, accessible explanations to build trust.
- Low organic reach and little audience engagement
- No paid lead generation flow before our campaign
- Established an Instagram-first content calendar showcasing vibrant cotton candy moments—events, weddings, pop-ups, and Bingsu-style live setups
- Combined lifestyle and product posts with behind-the-scenes shots (“spinning magic,” machine hygiene), promoting visual appeal and brand authenticity.
- Ran interactive reels (e.g., swirl challenges; fun event clips) to highlight Instagram-worthiness and encourage UGC.
- Leveraged promotional offers like “$100 early-bird discount” during enrollment periods
- Built targeted Facebook & Instagram ad campaigns aimed at: Event planners, parents (ages 25–45), and businesses in Delhi NCR Promoting offers like "Book Fluffy Whirls for Your Next Celebration
- Used eye-catching ad visuals and lead-generation forms to capture inquiries directly on-platform.
- Ongoing retargeting sequence engaged website and ad form abandoners.
+ 30%
Facebook Followers
2,800+
Instagram Followers
4–5%
Avg Post Engagement
120+
Meta Leads Qualified Inquiries/month

Circles & Squares, India

- Generate qualified leads and increase inquiries from gift-buyers, interior designers, and homemakers
- Elevate brand storytelling and inform potential customers through engaging content
- Build sustained conversions and revenue via paid social channels
- Crafted storytelling-focused web copy and blog posts around home styling—topics like “Choosing Ethical Décor for Your Living Room” and sustainability themes embedded in local artisanship
- Developed content pillars emphasizing materials, craftsmanship, and Indian design heritage to align with both user interest and SEO intent
- Published customer testimonials and case-story posts, showcasing real use-cases—“How X designer styled a client living room using C&S cushions.
- Created carousel and video ads on Facebook and Instagram targeting key segments: décor shoppers (25–45), interior designers, and eco-conscious buyers in Delhi NCR
- Highlighted offers like “Free Design Consultation” or “15% off First Order” through embedded lead forms to capture inquiries instantly.
- Deployed retargeting sequences for site visitors and blog readers—reinforcing messaging, offers, and product variety.
80–100
Monthly Inquiries
1,200
Blog Traffic sessions/mo
9%
Avg Post Engagement
30+
Monthly Conversion

Edstellar, India
Edstellar is a global SaaS platform delivering instructor-led corporate training across a vast catalog of 1,000+ courses, integrated with HRMS, trainer selection, scheduling tools, analytics, and more Key marketing goals included:

- Increase organic visibility to reach L&D decision-makers globally
- Position Edstellar as a thought leader in modern workplace training solutions
- Drive qualified inbound inquiries from HR and training professionals
- Broad service suite made it difficult to structure clear, targeted messaging
- Limited thought leadership–style content to rank for strategic industry terms
- Highly competitive B2B SaaS space where authority signals are critical
- Mapped high-value, conversion-oriented keywords around instructor-led training, HRMS integration, competency mapping, and digital transformation in learning
- Developed siloed landing pages and blog architecture to reflect buyer intents—awareness, evaluation, decision stages
- Created long-form articles on strategic topics like optimizing training ROI, AI-driven training assessment, skill gap analysis models, behavior change analytics
- Highlighted use cases such as customizable scheduling, global trainer marketplace, competency mapping, and platform analytics
- Content detailing how Edstellar integrates with HRMS, automates logistics, manages attendance/certificates, and supports trainer selection—all backed with real workflow descriptions
- Published results-driven case narratives and efficiency improvements observed by client brands (e.g., visibility growth, content engagement, ROI metrics)
- Ongoing SEO tracking to prioritize pages gaining traction, fueling iterative content planning and expansion
+40–45%
Rise in Organic Traffic
+50%
Content Engagement Growth
9%
High-Value Blog + Resource Traction

SEO
Techmagnate, India
Techmagnate is a full-service digital marketing agency based in New Delhi, India, known for delivering measurable results across SEO, paid media, web design, app marketing, and content marketing.
- High-volume output with quality constraints: Delivering consistent, SEO-optimized web content across multiple industries, without diluting brand voice or compliance requirements.
- Industry-specific content needs: Tailoring financial content with regulatory clarity (BFSI), health content with accuracy and empathy (medical), and lifestyle content with trend sensitivity (fashion & ecommerce).
- Web 2.0 integration: Producing content that not only ranked well but also resonated across social media, video campaigns, and influencer networks.
- Scale with performance orientation: Creating content assets that contributed measurably to traffic, engagement, and client ROI for large-scale enterprises.
- Created SEO-rich content architectures tailored to sector-specific search intent (e.g., BFSI loan guides, healthcare treatment pages, fashion trend lookbooks).
- Delivered enterprise-grade content campaigns for platforms like Snapdeal and Fab Alley, focused on performance and scalability.
- Incorporated UX writing principles to align tone and structure with brand personality and user flow.
- BFSI: Created financial education content, product landing pages, ROI calculators, and compliance-friendly disclosures.
- Medical: Optimized service pages for hospitals and diagnostics brands with medically accurate, empathy-driven content.
- Fashion & Lifestyle: Created seasonal SEO content, influencer collaborations, and product SEO for retailers like Cilory and Maspar.
- Amplified social content and influencer-driven UGC strategies to boost engagement on Facebook, Instagram, and YouTube.
- Integrated Web 2.0 elements such as:
YouTube video optimization
Micro-content creation for social shares
Digital PR and blog outreach for backlinks and authority
- Created community-led campaigns to foster engagement and search visibility.
- Supported Snapdeal with a large-scale content marketing campaign that contributed to ~70% growth in traffic and ~200% increase in orders across clients in 2021.
- Built strong in-house capabilities: grew to 300+ professionals with coordinated workflows across content, SEO, and social teams.
Content Production
Hundreds of high-quality SEO pages delivered monthly
Organic Performance
2–3× lift in organic traffic and search visibility
Engagement & Amplification
60%+ increase in social shares, engagement via Web 2.0

SMC Insurance, India
Founded in 2006 and headquartered in Delhi with a nationwide presence, SMC Insurance is a licensed insurance broker focused entirely on client needs—promising unbiased recommendations, robust claims support, and a commitment to zero spam outreach

- Complex domain communications: Insurance concepts are nuanced and require clear, accessible explanations to build trust.
- High informational demand: Users frequently search for claim procedures, policy types, regulatory changes, and tax implications.
- Internet content competition: To stand out, SMC needed content that was accurate, authoritative, and SEO-optimized for user queries.
- Multi-format expectation: Modern audiences respond to both written guides and engaging video formats, especially on platforms like YouTube.
- Launched a dedicated articles section offering in-depth, easy-to-understand resources, including titles like:
“LIC Policy Surrender Before Maturity 2025”
“OPD Full Form: Uses & Insurance Coverage”
“USG Full Form.. and its medical context”
Each article is crafted to clarify insurance and health-related concepts
- Produced targeted motor-insurance guidance, such as:
“Modified Car Insurance: How Car Modifications Impact Your Policy”
“No Claim Bonus (NCB) in Two‑Wheeler Insurance”
These address real user questions and potential claim concerns
- Operated a video series, The Brainery, featuring experts explaining key insurance topics in layman's language — e.g., “Why Health Insurance Matters”, “IDV in Motor Insurance”
- Produced video explainers and policy reviews such as LIC New Term Plan Review, Term Insurance Claim Process (via MWP Act), and headline policy comparisons — all presented simply for user comprehension
- Structured content around questions users actively search for — using guides, FAQs, and keyword-aware headings to optimize SEO and accessibility
- Linked video content with articles and cross-promoted through social/YouTube platforms to maximize reach and engagement.
42,000+
Monthly Blog Visitors
2 min 32 sec
Avg. Time on Article Pages
90K+
YouTube Views (Monthly)
2,000+
Keywords in top 10
Credihealth, India
- Needed a transparent, navigable UI to help users find credible doctor/hospital information, compare options, schedule care, and understand treatment paths.
- Health decisions require confidence; content must be accurate, clear, and medically reviewed
- Users seek a mix of articles, blog posts, real patient stories, and video explainers across platforms such as YouTube and the website.
- Redesigned homepage and navigation with a focus on clarity and access — enabling symptom-based search, doctor directory, hospital listing, and second opinions easily.
- Early prototype reflections like those seen in Behance redesigns suggest emphasis on clean, functional layout for healthcare categories
- Strengthened content with rigorous editorial guidelines — all articles are written in simple language (5th–8th grade level), thoroughly fact-checked, and medically reviewed
- Built a comprehensive blog and video content library (“The Brainery”) addressing patient concerns, procedural explainers, and home remedies (e.g., “9 Simple Home Remedies to Ease Numbness in Hands and Feet”) with over 20+ million views
- Created integrated formats: articles, video explainers, directory listings, second-opinion content, and patient stories.
- Provided tools such as symptom search, hospital listings, and virtual clinics to make content actionable and utility-driven
25,000+ doctors, 450+ hospitals
Listed across Indian metros
500,000+
Patients served so far via platform-based support
50K views,
Content Consumption boosting brand reach
Platform Utility
Searchable directories, virtual clinics, second opinions improved user trust
PolicyBazaar, India
- Deep domain complexities: Insurance is inherently technical, with low trust; users needed clarity, not just product pitches.
- Highly competitive, low-trust industry: Standing out required more than lead gen—needed authority and long-form educational content.
- Scalable yet targeted content delivery: Multiple product types (term, health, motor), across regions and languages; content had to serve diverse cohorts.
- Developed educational blog posts, comprehensive FAQs, product comparison pages, and myth‑busting videos. Users were empowered before pitching.
- Witnessed early scale in SEO: >1,000 insurance keywords on Page 1 by 2016.
- Embraced transparency: side-by-side product comparisons, user testimonials (unscripted), and founder visibility.
- Deployed relatable myth-busting campaigns to counter pervasive insurance skepticism, especially in regional audiences.
- From 2014 onward, content became central to brand-building; marketing campaigns like “Compare karo” emphasized information-led persuasion.
- SEO-driven traffic skyrocketed from ~0.5M visits/month in 2015 to ~5.5M/month later; SEO-led channels generated ~₹350 crore in annual premiums (~20% of sales).
- Emphasized video content via YouTube explainer videos, aligning with search intent and mobile-first consumption.
- Integrated influencer collaborations—especially in regional markets—to build awareness in tier‑2/3 areas.
- Brought PR in-house in 2014 to reduce distribution lag and improve access for journalists.
- This helped boost share-of-voice in insurance coverage from <5% to over 50% among tier‑1/2 media.
500K → ~5.5M
Monthly visits (2015 onwards)
₹350 crore
Annual premiums (~20% of sales) from SEO leads
1,000+
Page‑1 rankings by 2016
Cover360.in, India

- Navigating insurance complexity: Insurance has many technical terms and intricate rules, demanding clear and accessible content to build user confidence.
- Customer trust hurdle: Users often hesitate due to opaque policy details, coverage gaps, and lack of clarity.
- Educational gap: Users needed diverse content—blogs, guides, comparisons—to make informed selections before purchase.
- Lifecycle support needs: Beyond buying, users require renewals, claim guidance, and reminders—all needing content-based systems.
- Developed clear, useful articles addressing real-life insurance concerns, such as:
“Maternity Insurance Plan: All You Need to Know” — comprehensive guide on prenatal & postnatal coverage
“Health Insurance Coverage for Home Care Services” — explained benefits of at-home treatments and how to evaluate policies
- Educated users through step-by-step blog posts paired with comparison tools.
- Aligned content to lifecycle stages: discovery → evaluation → purchase → claim/renewal support, reinforcing trust over time.
- Content reinforced Cover360’s value proposition—IRDAI licensing, transparent comparison, 24/7 support, policy storage, and claim coaching
- Publication of genuine customer feedback reinforced credibility and demonstrated satisfaction
1,200 visits
7× Growth in traffic via SEO-rich, user-relevant content
420+ keywords
Improved search visibility for health/maternity insurance
1,100+ monthly
Strong content-call-to-action integration led to tool usage
