Case Studies/iPortfolio

Success Stories
Branding
Synergy Rehab Inc
Synergy Rehab Inc in Southfield, MI offers expert physical therapy focused on root-cause treatment. Led by experienced staff, they provide personalized care for pain, injuries, and neurological issues. With top reviews, advanced equipment, and flexible scheduling, they ensure lasting relief.

- Timeline: August 2022 – Planned site migration and full replatforming.
- Primary Goal: Ensure smooth migration without losing organic traffic or disrupting Google Ads performance.
- Key Concerns: Maintain SEO integrity, preserve rankings, and avoid downtime.
- Thin content on core service and category pages
- Untapped SEO potential across the site
- Lack of optimized messaging for conversions
- Expanded and optimized content on high-priority pages
- Refined on-page SEO for improved visibility
- Focused copywriting to support user engagement and conversions
- Outcome Focus: Not just retention of traffic—but measurable growth in traffic, rankings, and increase conversions
- “physical therapy near me”
- “physical therapy in MI”
- “physical therapy in Southfield”
300%
Increase in Treatment Page Traffic
126%
Increase in Organic Monthly Traffic
93.9%
Increase Monthly Conversions via Google Ads


Great Lakes

- Increase organic visibility for competitive, high-intent keywords
- Redesign the website with a modern, conversion-focused user experience
- Establish authority through strategic, AI-friendly content
- Align on-site messaging with both organic and paid traffic efforts
- Outdated website design with minimal conversion cues
- Thin or unstructured content on key service pages
- Under-leveraged SEO potential in local and industry-specific SERPs
- Lack of schema markup and structured data
- No keyword intent mapping or silo-based content strategy
- Conducted a comprehensive technical SEO audit—addressing crawl issues, indexing inefficiencies, broken links, and mobile performance.
- Implemented keyword siloing and search intent mapping to reorganize the site structure.
- “Cloud Migration Consultancy in michigan”
- “Ruby on rails development Service in michigan”
- “React native app development agency in michigan”
- “Cloud Migration Consultancy in michigan”
- “Ruby on rails development Service in michigan”
- “React native app development agency in michigan”
- Created high-performing pillar pages for each service vertical (SEO, content development, web design).
- Developed cluster content targeting blog and FAQ-style search queries aligned with buyer journey stages.
- Integrated AI-forward SEO content to prepare the site for visibility in Gen-AI and voice-based search results.
- Redesigned the entire website using a clean, responsive, conversion-first layout.
- Improved page load speeds, added visual hierarchy, and made navigation seamless.
- Embedded rich schema markup (LocalBusiness, Services, FAQ) to enhance SERP presence.
20%
Increase in Service Page Traffic in 3 months
32%
Boost in page rankings for high-intent Keywords
100%
Reduced bounce rates on Service pages


Sunny Day Dental

- Outdated website lacking conversion-focused design and mobile optimization
- Minimal structured content and no clear blog or content hub
- Absence of SEO and local visibility mechanisms for Woodbridge-based keywords
- Disjointed Google Ads and social media efforts, limiting lead flow
- Built a responsive, intuitive site highlighting services—emergency care, Invisalign®, dental implants, etc.—with easy navigation
- Enhanced mobile experience, improved load times, and streamlined appointment flows
- Integrated structured data (LocalBusiness, Services, FAQs) for rich search results
- Created detailed service pages (e.g., Pediatric Dentistry, Inlays & Onlays, Crowns) optimized for local search intent
- Launched a content hub featuring blog posts and FAQs addressing local dental concerns
- Included patient testimonials and clear CTAs on all pages to boost engagement and trust
- Performed keyword mapping for local terms like “dentist Woodbridge” and “emergency dentistry Woodbridge
- Optimized on-page elements across the site and improved technical SEO (site structure, meta tags, image alt text)
- Set up and optimized Google Business Profile to strengthen local pack presence
- Executed targeted search campaigns focused on emergency services, cosmetic dentistry, and orthodontics. Aligned ad copy with keyword intent and landing pages
- Leveraged call extensions and ad scheduling during business hours for maximizing calls and appointments
- Designed Facebook and Instagram lead-gen campaigns highlighting urgent care, new patient specials, and cosmetic options
- Deployed carousel/ad formats showing services and office imagery to drive brand recognition and conversions—mirroring best practices in dental social campaigns
45%
Monthly Website Visits
50–70/month
Google Ads Leads
95.2%
Increased Monthly SEO Ranking
9.4%
Increased Conversion Rate


Floweraura
- An outdated logo and website, lacking emotional impact and modern usability
- Inconsistent social presence, not fully leveraging festive campaigns
- Underdeveloped content strategy, with surface-level blogs and product pages
- Limited lead-generation tactics across organic and paid channels
- Crafted a refreshed, vibrant logo reflecting FlowerAura’s brand promise (“Words are not enough”)—appealing across digital and packaging touchpoints.
- Built a mobile-first, UX-optimized site with clear service clusters: flowers, cakes, hampers, with interactive navigation
- Added structured data and intuitive CTAs to boost search discoverability and lead capture
- Integrated with partners like Swiggy & Zomato for wider reach
- Developed campaign-driven content like “BeYOUtiful” for 🎉 Women's Day and “#FlowersForChange” for Pride Month, boosting emotional engagement and brand values
- Used festive, platform-specific graphics and hashtags to drive shares, story interaction, and sentiment
- Launched a content hub featuring blog posts, how-tos (e.g., care for snake plants), and personalized gift guides
- Optimized product descriptions with emotive, SEO-driven copy to improve conversions and reduce return rates
- Set up lead capture forms and “Subscribe & Save” banners to collect visitor data
- Integrated triggered email flows via marketing automation (e.g., cart abandonment, win-back series), yielding +50% open rates & 6% revenue growth in 4 months
- Launched targeted Google Ads for high-intent queries like "flower delivery Pride Month" and customizable gift hampers
+6%
Revenue via Marketing Automation Total within 4 months
100k+
Social Campaign Reach & Impressions
+3–4%
Lead Capture Rate of web visitors
50%
Increases Email Open Rates
Nuraltech

- Inconsistent branding and unclear visual identity
- A website requiring UX improvements to better communicate value
- Lack of high-impact content marketing to support lead-gen and authority
- No polished corporate deck to attract enterprise clients and investors
- Crafted a unified visual identity that resonates with data-driven professionalism
- Updated logo elements and color scheme to embody clarity, precision, and technological intelligence
- Developed cornerstone pages outlining services like Analytics, CRM, Asset Management, and Predictive BI
- Published in-depth blog posts and case examples using data-rich narratives, demonstrating thought leadership
- Introduced educational “product insight” pieces to guide potential clients through Nuraltech’s capabilities
- Revamped the site to improve navigation across product offerings—such as Lead Generation, DMS, and SFA
- Streamlined UI design, added clear CTAs (“Request Demo”, “Book a Session”) and incorporated structured data
- Improved site responsiveness and speed to support global accessibility
- Designed a storytelling-focused corporate deck combining brand narrative, product features, and market positioning
- Integrated compelling visuals and data charts to illustrate ROI, user journey, market potential, and AI/ML roadmap
Brand Perception
Cohesive, professional identity
Web Engagement
Increased demo requests & time-on-site
30%
Increase Lead Generation
Content Authority
5 product insights & blog articles
Website Design & Development
Dr. Sangita Pradhan

- Create a patient-first branding identity that reflects expertise and empathy
- Build a responsive, intuitive website optimized for appointments, services, and patient communication
- Ensure strong SEO presence and clear structure to attract local patients in Michigan
- Branding lacked a polished, professional feel befitting a board-certified internist
- The existing site offered limited functionality and poor mobile responsiveness
- Navigation and call-to-action elements (e.g., appointment booking) were hard to locate
- Absence of structured content and patient testimonials despite strong local reviews
- Crafted a polished, professional logo aligned with healthcare branding standards
- Established consistent visual elements—colors, fonts, iconography—used across the site and print materials
- Built a responsive WordPress site with intuitive navigation:
- Designed patient-centric service pages (Women’s Health, Weight Loss, Emergency Care), each featuring clear CTAs like “Book Appointment” and phone links
- Integrated appointment booking and prominent contact info for both desktop and mobile layouts
- Ensured optimal load speed and mobile functionality—critical in healthcare searches

Izzmar

- The brand required a stronger visual identity to stand out in a crowded market
- Existing website lacked responsive design, clear service presentation, and engaging visuals
- Limited structure for lead-generation—contact paths needed optimization
- Branding lacked a polished, professional feel befitting a board-certified internist
- The existing site offered limited functionality and poor mobile responsiveness
- Navigation and call-to-action elements (e.g., appointment booking) were hard to locate
- Absence of structured content and patient testimonials despite strong local reviews
- Designed a versatile logo incorporating symbolism aligned with Izzmar’s core values (e.g., innovation, creativity, professionalism)
- Developed visual guidelines—color palette, typography, iconography—for cohesive application across channels and materials
- Created a fully responsive website built on a suitable CMS WordPress
- Designed intuitive navigation with clear sections: Home, About, Services, Portfolio, Contact
- Crafted service-specific pages with compelling copy and visuals to showcase each offering
- Optimized site for fast load times and mobile performance and ensured cross-browser compatibility
- Integrated a contact form and live chat feature to enhance user engagement and lead capture

Sunny Day Dental

- Create a responsive, intuitive website with seamless booking and patient communication
- Highlight the clinic’s comprehensive services and differentiated care
- Incorporate trust signals (testimonials, service transparency) to build credibility
- The existing site had dated design, poor navigation, and weak mobile experience
- Patients struggled to find booking options and key service information quickly
- Despite excellent local reputation, the site didn’t showcase real patient testimonials or service depth
- Thin content on core service and category pages
- Untapped SEO potential across the site
- Lack of optimized messaging for conversions
- We built a fresh, fully responsive design optimized for all devices, including mobile device features like "tel:" click-to-call and prominent “Book Appointment” buttons
- Updated visual identity and layout to match the clinic’s professional yet friendly tone.
- Redesigned service pages for all offerings: Emergency, General, Cosmetic, Endodontics, Oral Surgery, Orthodontics—even specialized treatments like CEREC crowns and All‑on‑X implants
- Clear, actionable CTAs (“Learn More”, “Get Appointment”, “Call Now”) placed strategically across pages
- Featured recent Google reviews prominently to reinforce patient confidence
- Added detailed FAQs and a blog (including content on dental insurance and CDCP) to inform and reassure visitors


Floweraura
Social Media Marketing
JLL, Dubai

- Inconsistent regional activity: JLL India’s social presence lacked regular updates and depth
- Content overly transactional: Heavy reliance on research and press releases, with limited storytelling or human-focused narratives
- Minimal engagement: Absence of engaging formats (videos, interactive content) limited reach and interaction.
- Designed daily content calendars for platforms like Twitter, LinkedIn, and Facebook
- Introduced storytelling-driven posts about local leaders, milestones, sustainability goals, and community efforts
- Launched interactive campaigns featuring quizzes, polls, and content tied to events or milestones
- Collaborated with India-based influencers and KOLs to amplify branded narratives
- Launched Ambitions Magazine and digital hub in late 2017, developed globally by JLL’s Americas and India teams, establishing a unified platform for storytelling
- Transitioned from PR-driven material to demand-centric, narrative-led content—reporting human stories linked to real estate trends
- Produced diverse assets: blog articles, whitepapers, research insights, e-books, video series, and case studies
- Rolled out China-centric campaigns on WeChat and Weibo, publishing 13+ weekly posts alongside WeChat H5 games and event activations
- For global events, deployed interactive booths, H5 quizzes, live content and gamified experiences
- In Asia-Pacific, collaborated with MKTG and National Geographic to launch a 9-part docuseries on climbing, aligning outdoor ambition with JLL’s brand narrative
22,000
Follower Growth, in just 8 months
2,500
Content Hub Success, Print subscribers
200k+
Social Engagement Spike
PMTI, USA

- Drive awareness and engagement among project management professionals
- Position PMTI as the go-to PMP training provider via social platforms
- Grow high-quality leads through targeted YouTube and LinkedIn campaign
- Convert interest into registrations via smart content marketing
- Developed and executed a monthly content calendar across Facebook, Instagram, and Twitter
- Highlighted success stories, reviews, and countdowns to boot camps, reinforcing PMTI’s 5,000+ 5-star ratings and money-back guarantee
- Engaged users through quizzes (“Is PMP for you?”), instructor spotlights, and interactive polls
- Leveraged promotional offers like “$100 early-bird discount” during enrollment periods
- Launched a dedicated channel featuring instructor-led tips: exam strategies, agile frameworks, and mock question walkthroughs
- Optimized titles, descriptions, and thumbnails with PMP-focused keywords
- Promoted videos via pre-roll ads focusing on PMTI’s USP: 100% money-back guarantee + pass rate
- Created playlists tailored for prep milestones (e.g., “PMP Boot Camp Highlights”, “Mock Exam Reviews”)
- Targeted mid-career professionals using LinkedIn single-image ads and Sponsored InMail
- Highlighted success stories (e.g., certifications secured, salary uplifts) to resonate with career-focused audiences
- Promoted PMTI’s value propositions—including 35 contact hours, official PMI ATP status, and corporate training plans—for organizational buyers
- Published actionable blogs and guides: “Master Agile PM in 2025”, “PMP vs PMI-ACP”, and tool deep dives
- Created gated resources (checklists, exam prep guides) to capture leads
- Cross-promoted content across social platforms with dynamic messaging and referral links
+ 30%
Facebook Followers
5,000+
YouTube Subscribers
250+/month
LinkedIn Leads
+40%
Increase Website Conversions
Printery Dubai

- Minimal visibility and engagement on social platforms
- No consistent content strategy to highlight expertise and use cases
- Limited lead generation on LinkedIn, despite their B2B potential
- Developed a calendar featuring case highlights, behind-the-scenes production, customer testimonials, and industry trends.
- Showcased specialized projects, such as NFC business cards and video brochures, to build brand awareness
- Engaged audiences with design-tip carousels, production labs, and client shoutouts, enhancing follower interaction
- Launched targeted outreach campaigns aimed at packaging designers, advertising agencies, and corporate marketing teams
- Shared thought leadership posts around print innovation, sustainability practices, and bespoke packaging solutions
- Promoted high-profile capabilities—like meter-long influencer boxes and video-integrated print—to drive inquiries and project leads
- Built an authoritative blog hub featuring practical insights: “Choosing Paper Stocks,” “Designing Video Brochures,” “Ramadan Gift Box Ideas
- Each article was optimized for SEO and shared across LinkedIn and social feeds
- Highlighted case studies that deep-dived into technical execution and client outcomes, showcasing The Printery’s creativity and quality
+60%
Social Engagement
40+/month
LinkedIn Leads
+35% consistent
Inbound Inquiries
3,000 visits/mo
Blog Traffic
Revital H

- Enhance brand awareness in the crowded supplement market
- Drive website engagement and user education
- Generate high-quality leads via organic and social channels
- High website bounce rate (~92%) with very low average visit duration (~6 seconds)
- Heavy dependence on organic search (~50%), with virtually no paid traffic
- No structured social presence or cross-platform positioning
- Launched an Instagram & Facebook calendar featuring user testimonials, product benefits, and usage tips
- Introduced “Revital Moments” campaigns—brief videos and reels showing real-life energy boosts after taking Revital
- Engaged micro-influencers (travel, fitness) to share authentic reviews and daily routines, enhancing relatability
- Published blog articles targeting issues like “Boosting Daily Energy Naturally” and “Guide to Vitamins and Minerals in Revital”
- Optimized content for SEO and added CTAs directing visitors to sample kits or email subscriptions
- Developed downloadable assets, e.g., “Revital Daily Energy Checklist,” gated through form submissions to build an email list
- Shared professional-focused posts about product science, formulation processes, and founder insights
- Ran LinkedIn Text & Sponsored Content campaigns aimed at pharmacists, wellness professionals, and corporate RH teams
- Promoted whitepapers and case-study downloads to elevate B2B credibility, especially for bulk or corporate partnerships
3,500+
Social Followers
60+
B2B LinkedIn Leads
65%
Increased Social Media Engagements


Hide & Chic

- Elevate brand visibility in a competitive fashion-accessory market
- Build an engaged community of stylish and trend-sensitive followers
- Increase awareness and lead generation via organic and influencer-driven campaigns
- Inconsistent posting and branding, limiting audience growth
- Undeveloped social voice, lacking personality or brand resonance
- Scarce content formats—mainly static images, no video or engaging visuals
- No structured influencer or UGC strategy to extend reach
- Created a monthly content calendar for Instagram, Facebook, and Pinterest, highlighting products (bags, totes), brand lifestyle, styling ideas, and behind-the-scenes posts.
- Introduced varied formats—product showcases, lifestyle shots, styling tips, and user-generated content (UGC).
- Launched a series of “Daily Carry” reels and carousels focused on showcasing how Hide & Chic bags complement everyday outfits—a lookbook at scale
- Highlighted brand craftsmanship, materials, and design details to reinforce the premium appeal
- Offered exclusive discount codes via social stories to track engagement metrics and incentivize purchases
- Monitored KPIs (reach, saves, comments) to refine post timing, caption tone, and creative styles continuously.
25%
Engagement Rate
100+
Follower Growth in 15 days
200+/month
Monthly Clicks (CTR)


Golden Bricks

- Increase brand awareness among buyers, investors, and brokers in a competitive market
- Showcase market intelligence, curated projects, and expertise across digital channels
- Drive engagement, lead generation, and authority through consistent content
- An underutilized social presence with no active posting cadence
- No dedicated YouTube strategy to address investment queries and project breakdowns
- Content existed on the website but lacked consistent, promotional distribution
- Introduced a curated calendar across LinkedIn, Instagram, Facebook, and YouTube
- Shared highlight content on flagship areas (e.g., Jumeirah Village Circle), exclusive off‑plan launches, and team expertise
- Posted market updates and recruitment posts to project brand credibility and culture
- Launched a channel featuring engaging explainer videos like “Why invest in JVC” or “Off-plan vs Ready Properties
- Optimized video metadata with Dubai real estate keywords to improve reach in search and suggested results
- Promoted timely market intelligence via video updates tied to policy changes or property trends
- Repurposed blog insights—including Dubai investment guides and neighborhood investment tips—into shareable LinkedIn posts and infographics
- Introduced gated lead magnets (e.g., downloadable “Dubai Real Estate Investment Guide”) to capture leads via website CTAs
- Shared project deep dives and client testimonials across YouTube descriptions and social posts to reinforce trust
1,200+
YouTube Subscribers
500+
Follower Growth in 15 days
3,500+ visits
Increase Website Traffic Driven by Content


Performance Marketing
JLL, Dubai

- Inconsistent regional activity: JLL India’s social presence lacked regular updates and depth
- Content overly transactional: Heavy reliance on research and press releases, with limited storytelling or human-focused narratives
- Minimal engagement: Absence of engaging formats (videos, interactive content) limited reach and interaction.
- Designed daily content calendars for platforms like Twitter, LinkedIn, and Facebook
- Introduced storytelling-driven posts about local leaders, milestones, sustainability goals, and community efforts
- Launched interactive campaigns featuring quizzes, polls, and content tied to events or milestones
- Collaborated with India-based influencers and KOLs to amplify branded narratives
- Launched Ambitions Magazine and digital hub in late 2017, developed globally by JLL’s Americas and India teams, establishing a unified platform for storytelling
- Transitioned from PR-driven material to demand-centric, narrative-led content—reporting human stories linked to real estate trends
- Produced diverse assets: blog articles, whitepapers, research insights, e-books, video series, and case studies
- Rolled out China-centric campaigns on WeChat and Weibo, publishing 13+ weekly posts alongside WeChat H5 games and event activations
- For global events, deployed interactive booths, H5 quizzes, live content and gamified experiences
- In Asia-Pacific, collaborated with MKTG and National Geographic to launch a 9-part docuseries on climbing, aligning outdoor ambition with JLL’s brand narrative
22,000
Follower Growth, in just 8 months
2,500
Content Hub Success, Print subscribers
200k+
Social Engagement Spike
PMTI, USA

- Drive awareness and engagement among project management professionals
- Position PMTI as the go-to PMP training provider via social platforms
- Grow high-quality leads through targeted YouTube and LinkedIn campaign
- Convert interest into registrations via smart content marketing
- Developed and executed a monthly content calendar across Facebook, Instagram, and Twitter
- Highlighted success stories, reviews, and countdowns to boot camps, reinforcing PMTI’s 5,000+ 5-star ratings and money-back guarantee
- Engaged users through quizzes (“Is PMP for you?”), instructor spotlights, and interactive polls
- Leveraged promotional offers like “$100 early-bird discount” during enrollment periods
- Launched a dedicated channel featuring instructor-led tips: exam strategies, agile frameworks, and mock question walkthroughs
- Optimized titles, descriptions, and thumbnails with PMP-focused keywords
- Promoted videos via pre-roll ads focusing on PMTI’s USP: 100% money-back guarantee + pass rate
- Created playlists tailored for prep milestones (e.g., “PMP Boot Camp Highlights”, “Mock Exam Reviews”)
- Targeted mid-career professionals using LinkedIn single-image ads and Sponsored InMail
- Highlighted success stories (e.g., certifications secured, salary uplifts) to resonate with career-focused audiences
- Promoted PMTI’s value propositions—including 35 contact hours, official PMI ATP status, and corporate training plans—for organizational buyers
- Published actionable blogs and guides: “Master Agile PM in 2025”, “PMP vs PMI-ACP”, and tool deep dives
- Created gated resources (checklists, exam prep guides) to capture leads
- Cross-promoted content across social platforms with dynamic messaging and referral links
+ 30%
Facebook Followers
5,000+
YouTube Subscribers
250+/month
LinkedIn Leads
+40%
Increase Website Conversions
Printery Dubai

- Minimal visibility and engagement on social platforms
- No consistent content strategy to highlight expertise and use cases
- Limited lead generation on LinkedIn, despite their B2B potential
- Developed a calendar featuring case highlights, behind-the-scenes production, customer testimonials, and industry trends.
- Showcased specialized projects, such as NFC business cards and video brochures, to build brand awareness
- Engaged audiences with design-tip carousels, production labs, and client shoutouts, enhancing follower interaction
- Launched targeted outreach campaigns aimed at packaging designers, advertising agencies, and corporate marketing teams
- Shared thought leadership posts around print innovation, sustainability practices, and bespoke packaging solutions
- Promoted high-profile capabilities—like meter-long influencer boxes and video-integrated print—to drive inquiries and project leads
- Built an authoritative blog hub featuring practical insights: “Choosing Paper Stocks,” “Designing Video Brochures,” “Ramadan Gift Box Ideas
- Each article was optimized for SEO and shared across LinkedIn and social feeds
- Highlighted case studies that deep-dived into technical execution and client outcomes, showcasing The Printery’s creativity and quality
+60%
Social Engagement
40+/month
LinkedIn Leads
+35% consistent
Inbound Inquiries
3,000 visits/mo
Blog Traffic
Revital H

- Enhance brand awareness in the crowded supplement market
- Drive website engagement and user education
- Generate high-quality leads via organic and social channels
- High website bounce rate (~92%) with very low average visit duration (~6 seconds)
- Heavy dependence on organic search (~50%), with virtually no paid traffic
- No structured social presence or cross-platform positioning
- Launched an Instagram & Facebook calendar featuring user testimonials, product benefits, and usage tips
- Introduced “Revital Moments” campaigns—brief videos and reels showing real-life energy boosts after taking Revital
- Engaged micro-influencers (travel, fitness) to share authentic reviews and daily routines, enhancing relatability
- Published blog articles targeting issues like “Boosting Daily Energy Naturally” and “Guide to Vitamins and Minerals in Revital”
- Optimized content for SEO and added CTAs directing visitors to sample kits or email subscriptions
- Developed downloadable assets, e.g., “Revital Daily Energy Checklist,” gated through form submissions to build an email list
- Shared professional-focused posts about product science, formulation processes, and founder insights
- Ran LinkedIn Text & Sponsored Content campaigns aimed at pharmacists, wellness professionals, and corporate RH teams
- Promoted whitepapers and case-study downloads to elevate B2B credibility, especially for bulk or corporate partnerships
3,500+
Social Followers
60+
B2B LinkedIn Leads
65%
Increased Social Media Engagements

