How to Optimize GMB to Market Your Business
Did you know? The website with the most visitors is Google. Currently, the website controls more than 92% of the search engine market. A key strategy for growing your business via Google search and Maps is to create a Google Business Profile, also known as Google My Business. Many firms register a Google business listing […]
Top 10 Website Design Mistakes to Avoid When Building or Revamping Website
Do you realise that the design of your website accounts for 75% of its credibility? Being in business nowadays necessitates a comprehensive awareness of the significance of your company’s website. If your website’s design is outdated or UI doesn’t promise a good customer experience, you may have found that traffic never quite meets your expectations […]
9 Innovative Ways to Improve Your Brand Awareness
Do you want to know the one thing that will alter how you execute marketing? Your company’s long-term success is contingent on everything your consumers experience with your brand, including what they see, hear, and feel. Effective branding unifies your marketing initiatives and creates a cohesive customer journey across all channels. Logically, branding seems simple, […]
Adding User Generated Content to Your Marketing Strategy – A How-to Guide
A research by TurnTo Networks1 revealed that user generated content influenced the buying decision of 90% of consumers. Interestingly UGC – User Generated Content influenced buyers were willing to pay more as well. Now, something that not only influences the decision-making process but also encourages the customer to pay more is of utmost importance to […]
Top 5 Trends to Shape Your B2C Marketing Strategy in 2023
We are all aware that B2C (Business-to-consumer) marketing is evolving. Previously, businesses sent out coupon booklets and brochures through the mail. Even though these practices are mostly outdated, some failing firms continue to rely on them—much to their disadvantage. Businesses are increasingly targeting clients digitally with vouchers and calls to action that display on smartphones […]
Omnichannel Marketing is the Future of Digital Marketing and Here’s Why!
As the world continually evolves and grows more comfortable in its increasingly digital age, the nature of industries shifts accordingly. Ignoring the online sphere is not an option for businesses looking to expand. Gen Z – the newest generation – gets all their information online. From news to trends to updates about their friends, they […]
Increase Visibility Multifold with a Meticulously-Planned Content Distribution Strategy
Creating content means nothing if it has no visibility. Even if you hired the best content writers and creators the world had to offer, this falls flat if no one sees it. Some people tell you SEO is the best way to gain visibility. That’s partially true. Optimising your content with keywords and other methods […]
Are You Repurposing Your Old Content? Every Content Piece Matters
Creating new content constantly is an enormous burden. However, in today’s world of online marketing, this seems like the only way to stay relevant. That said, creating too much new content too fast also reacts badly with search engines. So where is the golden mine? It lies in repurposing content. What does repurposing content mean? […]
Are You Repurposing Your Old Content? Every Content Piece Matters
Creating new content constantly is an enormous burden. However, in today’s world of online marketing, this seems like the only way to stay relevant. That said, creating too much new content too fast also reacts badly with search engines. So where is the golden mine? It lies in repurposing content. What does repurposing content mean? […]
The Ultimate Guide to Classy Font Styles for Your Website
Your website’s design is supported by two pillars: aesthetics and functionality! As a marketing expert, it’s crucial to know how the style of website fonts you choose can psychologically affect your target audience’s choice and influence your target audience’s decision to buy. Your brand becomes more memorable when you persistently choose the proper typeface and […]