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Here’s the thing: ranking in 2026 is no longer about posting endlessly or pushing out content for the sake of it. The websites that rise are the ones trusted by other strong websites. That trust shows up as dofollow backlinks. They work quietly but powerfully, sending signals to Google that your page deserves attention. When credible websites vouch for you, your rankings move, your traffic grows, and every other SEO effort becomes easier to scale.
Why dofollow backlinks matter? Let’s put the facts together!
Quick Definition of Dofollow Backlinks
Dofollow backlinks pass authority, relevance, and trust from one website to another. They help Google understand which pages deserve stronger visibility. These links directly influence ranking power, link equity, and long-term search performance.
What is a Dofollow Backlink?
A dofollow backlink is a link that tells search engines to pass authority to the page it leads to. When a credible website links to yours, it works like a public endorsement. Google reads this as a sign that your page is helpful, trustworthy, and worth ranking higher.
These links strengthen your website’s overall reputation, speed up indexing, and make your future content easier to rank. That’s why dofollow backlinks sit at the core of every strong SEO strategy.
<a href=”https://www.iwriteindia.com“>iWrite India</a>
Notice that there is no rel attribute like nofollow, sponsored, or ugc — which makes it a true dofollow link.
What is Link Juice or Link Equity?
Link juice or link equity refers to the ranking strength passed from one page to another through a dofollow link. When a trusted website links to your page, it sends a portion of its authority with it. Google reads this flow as a sign that your page is reliable and deserves higher placement in search results.
The amount of link equity you receive depends on several factors:
- The authority and trustworthiness of the linking site
- The relevance of the page linking to yours
- Whether the link is inside high-quality content
- The anchor text chosen for the link
- Whether it is dofollow or nofollow
In 2026, Google rewards websites that earn link juice through genuine relevance and consistent quality. This is why many brands using an SEO agency in Delhi have shifted away from outdated link-buying practices. Instead, they focus on earning dofollow backlinks from sites that align with their niche, audience, and content.
When your website receives strong link equity, your content performs better even before deep optimisation begins. This is the power of strategic link building and the reason why dofollow backlinks matter for long-term domain authority.
How to Identify Dofollow Links
Identifying dofollow backlinks is straightforward once you understand what to look for. When you inspect a link’s HTML code, a dofollow link is simply a regular anchor tag without attributes like rel=nofollow, rel=sponsored, or rel=ugc. If none of these appear, the link is a dofollow link.
You can also use browser extensions like SEOquake, MozBar, and Ahrefs Toolbar to highlight dofollow and nofollow links visually. These tools make it easy to analyse a page’s link profile in seconds.
Most dofollow backlinks appear naturally in high-quality editorial content, industry blogs, reports, roundups, and resource pages. When these pages receive organic traffic and engagement, the dofollow link pointing to your site carries even more value.
If you work with agencies or run your own outreach campaigns, verifying link type is essential. Dofollow backlinks pass authority. Nofollow links build awareness and traffic but do not transfer ranking strength. Understanding the difference keeps your SEO efforts clean, effective, and aligned with Google’s rules.
How to Build High-Quality Dofollow Backlinks
This is the section where strategy turns into action. Before exploring the methods, remember this: the best and high-quality dofollow backlinks come from relevance, expertise, and real value. If you chase shortcuts, you risk penalties. If you chase quality, your rankings rise naturally and sustainably.
This is why smart businesses keep asking how to get dofollow backlinks and learning new ways to earn them safely.
1. Value-rich Content Assets
People link to content that helps them solve a real problem. Create assets such as original studies, research-backed articles, templates, tools, calculators, and in-depth guides. These pieces naturally attract dofollow backlinks over time because they become reference points across your industry. This is one of the strongest approaches for how to get dofollow backlinks without paid placements.
2. Digital PR and News Mentions
Journalists look for reliable insights and data. When you contribute expert opinions or share timely research, news outlets often link back to you. Editorial mentions provide some of the strongest dofollow backlinks in the industry. This reinforces why do dofollow backlinks matter for modern SEO.
3. Guest Posting Wisely
Guest posting still works, but only when done with intention. Focus on niche-specific websites, trusted blogs, and industry platforms. Share value instead of pushing promotional content. High-quality guest posts create some of the most reliable dofollow backlinks in any strategy.
4. Resource Page Link Building
Many websites maintain curated lists of helpful guides, tools, and references. If your content genuinely adds value, reach out and request inclusion. These pages often link using dofollow backlinks, giving you relevant and lasting link equity.
5. HARO and Journalist Outreach
Platforms like HARO connect experts with journalists. By replying with strong, concise insights, you can earn links from high authority publications. These placements strengthen your domain and show exactly why do dofollow backlinks matter for building online trust.
6. Updating and Republishing Old Content
Refreshing outdated articles with new statistics, examples, or perspectives makes your content more useful and more linkable. Many brands re-earn links each time they update high-performing content.
7. Partnerships, Interviews, and Collaborations
When you participate in industry collaborations, podcast appearances, expert interviews, or joint content projects, you often receive a strong dofollow backlink in the credits or show notes. This builds both authority and visibility.
8. Creating List-worthy Content
Top lists, such as best tools, recommended services, or leading companies in a niche, often attract links from industry professionals. These articles frequently earn dofollow backlinks because they serve as a reference point for many creators. This method is also one of the easiest ways to get dofollow backlinks while growing organic traffic.
A combination of these strategies builds a strong and natural backlink profile. This is why many businesses rely on SEO services in Delhi to manage this process and ensure long-term growth through trustworthy link building.
When Not to Use a Dofollow Link
Not every backlink should be dofollow. Some links can harm your rankings, dilute your authority, or trigger Google’s spam systems. You must be selective.
Avoid dofollow links from:
- Irrelevant blogs or unrelated niches
- Websites with heavy spam signals and low trust scores
- Sites that openly sell backlink packages
- Pages with thin, low-quality content
- Link farms created solely for traffic manipulation
- Platforms with abnormal link velocity or patterns
There are moments when using a nofollow link is safer and smarter. Paid partnerships, affiliate content, and certain promotional placements are better handled with nofollow attributes to avoid violating Google’s guidelines.
A balanced link profile is a key part of why dofollow backlinks matter. It shows Google that your backlinks appear naturally and are not being manipulated for short-term gains.
Make Dofollow Link Strategy Work for You in 2026
If you want to rank well in 2026, dofollow backlinks must be part of your strategy. Google depends heavily on external trust signals to understand which pages are reliable. When reputable websites link to you with dofollow backlinks, your content gains the authority, visibility, and staying power it needs to climb search results.
Strong backlink strategies pay off over time. They create momentum that keeps your pages rising, even in saturated markets. Whether you are building a new brand or scaling an established one, investing in high-quality backlinks is one of the smartest long-term SEO decisions you can make.
Work With iWrite India to Build Smarter Backlinks
If you want a backlink strategy that truly moves rankings, you need a plan designed around relevance and trust. iWrite India helps brands earn dofollow backlinks that strengthen their authority and support long-term growth.
- High-quality dofollow backlinks from trusted websites
- Linkable assets designed to earn organic visibility
- Safe outreach tailored to your industry
- SEO services in Delhi focused on building strong search performance
FAQs About Dofollow Backlinks
1. Are dofollow backlinks safe for SEO in 2026?
Yes, dofollow backlinks are completely safe when they come from reputable and relevant websites. Problems only occur when links come from spammy, non-contextual, or bought sources. By 2026, Google’s systems will easily detect unnatural link patterns, so businesses must focus on quality rather than quantity. A safe backlink profile includes links from blogs, news sites, industry resources, guides, and expert publications.
2. How many dofollow backlinks does a website need to rank?
There’s no fixed number because rankings depend on competition, niche, content strength, and domain authority. Some sites rank with 20 high-quality links, while others need 200. The goal is not to chase numbers but to earn dofollow backlinks from trusted sites in your niche. Even a handful of powerful links can outrank hundreds of weak ones.
3. Are nofollow links still useful?
Nofollow links don’t pass link equity, but they’re still valuable. They help diversify your backlink profile, build brand awareness, drive traffic, and create natural linking patterns. Google expects sites to have a mix of dofollow and nofollow links. A profile with only dofollow links can look suspicious and trigger spam signals.
4. What is a natural anchor text strategy?
Natural anchor text refers to using realistic phrases rather than exact-match keywords in every link. Examples include brand names, article titles, phrases like “learn more”, or topic-based sentences. This keeps your backlink profile balanced and prevents Google from flagging manipulative anchor patterns. A mix of branded, partial match, and generic anchors works best.
